- A concept – referring to the ability of an organization to precisely define, easily integrate and effectively retrieve data for both internal applications and external communication.
- A business objective – focused on the creation of accurate, consistent and transparent content. EDM emphasizes data precision, granularity and meaning and is concerned with how the content is integrated into business applications as well as how it is passed along from one business process to another.
EDM arose to address circumstances where users within organizations independently source, model, manage and store data. Uncoordinated approaches by various segments of the organization can result in data conflicts and quality inconsistencies – lowering the trustworthiness of the data as it is used for operations and reporting.
The goal of EDM is trust and confidence in data assets.