The Science & Business of Engineering

The Science & Business of Engineering

Peter Schroer, the Aras CEO and Founder, recently penned a compelling article that contrasts the irony that exists for many manufacturers today. He notes that sophisticated design technologies are used for 3D CAD, analysis and simulation, and DMU (digital mock-up) work. Yet, to manage the resulting data, manual steps, paper, email, Excel, Lotus Notes, DropBox, FTP, and homegrown systems are used.He refers to these design technologies as the "science of engineering." He further   states, "Leaving other critical processes, including software, electronics, requirements, process planning, technical publications and quality – the "business of engineering" –  is disconnected and underserved." It's the contrast between the "science of engineering and the "business of engineering."

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Pursuing the Promise of PLM – Part 1

Pursuing the Promise of PLM – Part 1

Personally, one of my go-to content sources is TED talks.  In particular, I have enjoyed Simon Sinek.  He’s an author best known for popularizing the concept of "the golden circle" and to "Start with Why.”  In one of his talks, Sinek encourages us to understand “why” we pursue an idea, and then dig into the “how” and “what” later.  By doing so, the result is a vision and energy that transcends the morass of tactical details.  A prime example … Steve Jobs is the iconic “why guy.”

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